Sergio brings a curatorial eye to prop styling and set design. Whether it’s a distressed antique sofa, a lantern plucked from the markets of Marrakesh or rare rolls of vintage wallpaper, Sergio has a knack for handpicking objects that enhance an image--and entrance the viewer. “It's almost like creating a painting,” he says of his thoughtful approach to styling that has earned him an estimable list of editorial and commercial clients.
Sergio has designed still-life compositions for publications including Harper's Bazaar, Town & Country, Interview, WWD, Red and D magazine. His commercial clients include Neiman Marcus, Smirnoff, Bayles, Origins, L’Oreal, HP, Intel, Kohl's, Infusion 23 and Avon. A native of Sao Paulo, Brazil, Sergio relocated to New York in 1994 after studying fashion design and merchandising. In New York, he switched gears, trying his hand at interior design. His earliest jobs as a set decorator were on music videos, segueing to fashion editorials soon after. “Even chaos can look chic,” says Sergio, in what could be a mantra for his truly sophisticated work.