Fredy has always had an appreciation for art and fashion. It all came together when he attended the American Academy of Art and fell in love with the transformitive power of color. He realized that painting alone would not be enough and stumbled into the world of makeup.
Working with make up companies such as : STILA, Laura Mercier, Nars, Armani beauty, Mac cosmetics and Pivot Point Hair Academy led him to pursue make up and hair with commercial agencies, in Chicago and New York. Fredy's list of clients include Adidas, Athleta, NIKE, THEREALREAL, Lands End, and Badgley Mishka to name a few. Maagazine editorial includes Ocean Drive, Paper Magazine, Keen Magazine, Instyle, Vogue.com.